Search Engine Reputation Management (SERM)
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By Benjamin E Burns in Search Engine Reputation Management Published: Tuesday, 14 August 07 - 01:34 PM (GMT) Last Updated: Tuesday, 14 August 07 - 01:55 PM (GMT) |
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Defined by the good ole... wiki as
“Search Engine Reputation Management (or SERM) tactics are often employed by companies to proactively shield their brands from damaging content brought to light through search engine queries. Some use these same tactics reactively, in attempts to minimize damage inflicted by inflammatory (or "flame") websites (and weblogs) launched by consumers and, as some believe, competitors.
Given the increasing popularity and development of search engines, these tactics have become more important than ever. Consumer generated media (like blogs) has amplified the public's voice, making points of view - good or bad - easily expressed.
Search Engine Reputation Management strategies include Search engine optimization (SEO) and Online Content Management. Because search engines are dynamic and in constant states of change and revision, it is essential that results are constantly monitored.”
Now, do me a favor and type in your company name into Google, Yahoo or MSN live and research the organic search results carefully, do you like what you see? Are the top ten owned and controlled by your company or are other blogs, sites, pr and so on… sneaking in the results.
You want to examine all the titles and descriptions of the results to make sure they are positively representing your company’s identity.
I’ll leave you with the task of researching the multiple engines and return to you tomorrow, with actions to take if you’re not happy with the results.
Cheers!
Benjamin Burns
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