Looking for Web Analytic Books?
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Monday, 21 May 07 - 11:22 PM (GMT) By Benjamin E Burns in Web Analytics |
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Today in webmaster radio chat room, a couple users asked me, what were the top books in my mind to jump start your web analytic training. So, here is my list of great Web Analytic books to absorb your summer weekends!
Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business by Eric Peterson
(My Favorite)
Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business (Hacks) by Eric Peterson (Paperback - Aug 19, 2005)
(Second My Favorite)
Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne (Paperback - Jun 15, 2002)
(The Guru, Nuf Said)
Search Analytics: A Guide to Analyzing and Optimizing Website Search Engines by Hurol Inan (Paperback - Mar 22, 2006)
(MM.. Interesting)
The above web analytic books, is a great start in understanding what goes into analytics. In the coming months I will be looking forward to the following: (I hope both authors introduce
Web Analytics: An Hour a Day by Avinash Kaushik (Paperback - Jun 5, 2007)
Actionable Web Analytics: Using Data to Make Smart Business Decisions by Jason Burby and Shane Atchison (Paperback - May 29, 2007)
Enjoy!Benjamin Burns (Web Analytics)
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